The Foundry No. 8


A subculture of consumption comes into existence as people identify with certain objects or consumption activities, through those objects or activities, identify with other.  The unifying consumption patterns are governed by a unique ethos or set of common values. The structure of the subculture, which governs social interactions within it, and which we now address, is a direct reflection of the commitment of individuals to the ethos.

— Schouten, J.; McAlexander, J. H. (1995). “Subcultures of Consumption: An Ethnography of the New Bikers”.

Also, consumer culture theory.

The Foundry No. 8
Kawasan Niaga Terpadu Sudirman (SCBD) Lot. 8
Jl. Jend. Sudirman Kav. 52-53
Jakarta 12190