A subculture of consumption comes into existence as people identify with certain objects or consumption activities, through those objects or activities, identify with other. The unifying consumption patterns are governed by a unique ethos or set of common values. The structure of the subculture, which governs social interactions within it, and which we now address, is a direct reflection of the commitment of individuals to the ethos.
— Schouten, J.; McAlexander, J. H. (1995). “Subcultures of Consumption: An Ethnography of the New Bikers”.
Also, consumer culture theory.
The Foundry No. 8
Kawasan Niaga Terpadu Sudirman (SCBD) Lot. 8
Jl. Jend. Sudirman Kav. 52-53